Search term impression share report for Sponsored Products

22 March 2021

What’s launched?

You can now understand how your Sponsored Products impression share compares to other advertisers with the search term impression share report, now available in the Report Centre.

Why is it important?

The report shows how your account-wide impression share for each search term compares to other advertisers, and the overall percentage of ad impressions you receive compared to other advertisers over a selected time period. For example, if you have a Sponsored Products impression share of 20% for a search term on a given date, it means that you won 20% of all Sponsored Products ad impressions for that search term on that date. Similarly, if you have a search term impression rank of 3 on a search term, it means that you received the third most Sponsored Products ad impressions for the same search term on that date.

You can download the search term impression share report from the Report Centre in the advertising console.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Vendors
  • Sellers
  • Authors

Where do I access it?

  • Advertising console