Responsive e-commerce creative now generally available

Responsive e-commerce creative is now available to all advertisers on Amazon DSP.

Responsive e-commerce creative enables you to auto-generate an e-commerce display ad creative with up to 20 featured products and automatically skips rendering of a product that is out of stock. Additionally, responsive e-commerce creative gives you the ability to select and deselect up to 10 supported sizes utilized both on-site and off-site via Amazon DSP and monitor your campaign’s performance across each placement size via the Amazon DSP report centre.