Responsive eCommerce creative now generally available

What launched?

Responsive eCommerce creative is now available to all advertisers on Amazon DSP.

Why is it important?

Responsive eCommerce creative enables you to auto-generate an eCommerce display ad creative with up to 20 featured products and automatically skips rendering of a product that is out of stock. Additionally, responsive eCommerce creative gives you the ability to select and deselect up to 10 supported sizes utilized both onsite and offsite via Amazon DSP and monitor your campaign’s performance across each placement size via the Amazon DSP report center.

Where is the feature available?

• North America: Canada, Mexico, United States
• South America: Brazil
• Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
• Asia Pacific: Australia, Japan

Who can use it?

• Managed service
• Self-service

Where do I access it?

• Amazon DSP