Enable pre-bid invalid traffic filtering using Pixalate on Amazon owned-and-operated and third-party supply

19 January 2022

What’s launched?

You can now enable pre-bid filtering for invalid traffic on Amazon owned-and-operated and third-party supply worldwide using Pixalate’s product, on the line item settings page. Pixalate can block invalid traffic from IPv4 and IPv6 addresses, user agents and ad IDs on streaming TV, mobile or web supply, and mobile apps that were removed from the Google Play or Apple app stores in the last six months.

Why is it important?

Enabling invalid traffic pre-bid filtering prevents you from running on supply that Pixalate deems invalid. This product can filter both general invalid traffic and sophisticated invalid traffic.

We offer you a broad suite of invalid traffic pre-bid filtering solutions from industry leaders such as DoubleVerify, Integral Ad Science and Oracle Data Cloud. And now we’re adding Pixalate for additional coverage. Ensuring supply quality remains our top priority.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP