Launch announcement

Posts now supports vertical video format

13 December 2023

What’s launched?

Advertisers can now share vertical videos as Video Posts on Amazon. Video Posts help advertisers increase brand awareness, drive discovery of their products and delight shoppers through fun and engaging video creatives. Advertisers can tag up to five products with their Video Posts and include a caption to help shoppers learn more about the video through the advertiser’s authentic voice. Clicking on the tagged product will take shoppers to the product detail page, and clicking on the brand name or logo will take them to Brand Store page.

Posts feeds 1
Posts feeds 2

How Video Posts will appear to Amazon shoppers in Posts feeds

Posts Builder

Advertisers can access the new Posts Builder in the advertising console. Under the “Create Post” drop-down, select Video Post

To create a Video Post, advertisers should upload a video that meets the specifications, provide a caption and select up to five products to feature. Videos uploaded should be less than 45 seconds and have a 9:16 aspect ratio. Advertisers can click on the “Help Me Here” links for guidance and tips about creating Posts. Next, advertisers should select the start and end date before submitting the Video Post. All Posts submissions will go through a review process before it is shared with Amazon shoppers.

Create Video Post

Why is it important?

Video Posts help advertisers drive traffic to their Brand Store, grow followers and encourage shopper visits to tagged product detail pages. Shoppers will see Video Posts across multiple placements in their Amazon shopping journey, helping brands stay top of mind. The vertical size of Video Posts allows shoppers to enjoy the video content in a full-screen immersive viewing experience. Advertisers can re-use their existing vertical videos to create a Video Posts and share their brand story with Amazon shoppers.

Where is the feature available?

  • North America: United States

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Ads Posts API

API specific

You can create Posts using POST /bp/v2/posts endpoint, and pass a video asset ID to create a Video Posts. See here for more details on Posts API documentation.

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback