Launch announcement

Updates to partner status, our global recognition program

24 May 2023

What’s launched?

We’ve updated the partner status program to account for company type when qualifying partners for advanced partner status. To achieve advanced partner status, partners will need to meet current Product Adoption and Learning Console Certification qualification criteria with partner-led investments now updated to include company type when determining top partner-led investments. Please see advanced partner status help content for additional details.

Why is it important?

Advanced partner status is earned through demonstrated expertise, engagement with Amazon Ads and delivered growth for advertisers over time. We recognize that different company types offer advertisers different services and solutions and will now recognize top partners for each company type.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, United Kingdom
  • Asia Pacific: Australia, Japan

Who can use it?

  • Members of the Amazon Ads Partner Network have the opportunity to earn status and use the related status badges and tiers in their own marketing materials. Advertisers that are looking for a partner can consider partner status as key information when making their selection.

Where do I access it?

  • Partners can see their status in the Overview section of Partner Network, and locate badges in the Partner Assets section.
  • Advertisers can see partners with status in the partner directory.