Launch announcement
Omnichannel Metrics now delivers retailer-level breakouts
7 July 2026
What’s launched?
Omnichannel Metrics (OCM) now provides insights into how Amazon DSP campaigns drive sales across specific retailers for US advertisers. Building on the product category-level breakouts earlier this year, this update surfaces retailer-level units and sales at both the study and campaign level, so advertisers can see exactly where beyond-Amazon purchases occur.
Why is it important?
For the first time, advertisers can see which specific retailers their Amazon DSP campaigns drive sales at. OCM leverages a combination of first-party Amazon Shopper Panel and third-party signals to measure impact beyond the Amazon store. Retailer breakouts are grounded in exposure-based attribution, reflecting where ad-exposed shoppers actually purchased and giving advertisers the retailer-level specificity needed to optimize omnichannel strategies.
Where is the feature available?
- North America: United States
Who can use it?
- Amazon DSP Self-Service
- Amazon DSP Managed Service