26 June 2023
As of 26 June 2023, Omnichannel Metrics (OCM) charges a usage fee of “4% of media spend”.
To calculate the OCM fee, 4% will be applied to the “Supply cost” in Amazon DSP and only applied to impressions where OCM is enabled. For example, if an order is booked to run from 1/8/23 to 30/8/23, and OCM is enabled on 15/8/23, you will only be charged for impressions that run from 15/8/23 to 30/8/23. Advertisers using OCM will be billed on a monthly basis following standard invoicing timelines.
The new “Omnichannel metrics fee” can be found while setting up OCM in the Amazon DSP Studies page. Once OCM is enabled, the fee can be accessed via Amazon DSP Campaign manager, Report centre and Amazon Ads API for integrators.
OCM enables you to measure the impact of your ad tactics on holistic shopping activities across retail outlets, wherever they spend time while campaigns are mid-flight. Through our automated budget optimization feature, you can reallocate budgets to better performing line-items before the campaign ends, to help improve the overall campaign ROAS. OCM launched for general availability in October 2022 for all US CPG advertisers.
- Managed service
- Amazon DSP