Launch announcement

Register for Fire TV self-service advertising accounts with the new self-registration wizard

20 July 2023

What’s launched?

Advertisers interested in promoting movies, TV shows and Fire TV apps can now self-register for immediate access to Sponsored Display advertising accounts on the Amazon ads console. Advertisers simply need to provide their desired account name and tell us what products they are most interested in advertising. Prospective advertisers can now easily register for an account in any country they wish to advertise and no longer need to fill a form and wait up to two business days for a response from an Amazon representative.

Creating Amazon Ads account

Creating Amazon Ads account

Why is it important?

Advertisers can now get immediate access to the Amazon Ads console in order to help promote brand awareness, reach new audiences and help customers engage with their content or apps.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden
  • Asia Pacific: Australia

Who can use it?

  • Prime Video Channels
  • Prime Video Direct publishers
  • Film distributors
  • Fire TV app developers