Launch announcement

New step-by-step controls make creative building more seamless and organized

3 February 2023

What’s launched?

Multi level panels is a near total UI redesign of our Sponsored Brands Creative Builder. This redesign simplifies the Creative Builder experience and provides a clear hierarchy that is consistent across all ad formats. The main panel shows an overall creative status that includes warnings, errors and rejections. Each field (logo, brand name, headline, etc.) has their own sub-panel that provides extra space for more content.

The redesigned creative navigation is available for all Sponsored Brands ad formats including: Product Collection, Store Spotlight, Video and Author Collection.

Creative Builder showing Sponsored Brands Video that drives to a Store landing page with all sub panels complete

Creative Builder showing Sponsored Brands Video that drives to a Store landing page with all sub panels complete

Edit brand name sub-panel

Edit brand name sub-panel

Creative Builder showing Sponsored Brands Product Collection with a custom image with all sub panels complete

Creative Builder showing Sponsored Brands Product Collection with a custom image with all sub panels complete

Creative Builder showing Sponsored Brands Store Spotlight with all sub panels complete

Creative Builder showing Sponsored Brands Store Spotlight with all sub panels complete

Why is it important?

The redesigned creative navigation provides additional spacing in field sub-panels that allows us to feature more help content or more context on what is required and enables faster iterations on new and existing ad formats. Advertisers can easily tell which fields are complete and which fields still need to be completed before campaign submission. Warning and error messaging placement is consistent across ad formats providing a persistent advertiser experience.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, Belgium, United Kingdom, Sweden, Poland, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates, Egypt
  • Asia Pacific: Australia, India, Japan, Singapore

Who can use it?

  • Sponsored Brands (and Author) advertisers who have access to the Amazon Ads console.

Where do I access it?

  • Advertising console