Expand your international reach with the multi-country expansion tool

What launched?

Starting today, advertisers can copy Brand Stores across multiple countries with just a few clicks in the Brand Store builder. The multi-country expansion tool replicates an existing store from one country to another, including all current and previous editions. Products that are not available in the target country will not appear in the the Brand Store for that country. The tool translates content into the primary language of the destination country, ensuring compliance with Amazon's language guidelines. Advertisers retain full control, with the ability to review and refine translations, and customize creative content before publishing in target countries.

Brand Store landing page

Select countries for expansion

Review Copied and translated store

Review status of copied stores on Brand Stores landing page

Country picker in Brand Store

Why is it important?

Creating and maintaining brand stores across multiple countries was until now a time-intensive and manual process. Advertisers needed to recreate their entire store layout for each new marketplace, manually translate content, and ensure compliance with local language requirements. This process hindered global expansion and added operational complexity.

The new multi-country expansion tool streamlines the process by automating store creation and translation. With just a few clicks, advertisers can clone their existing brand store across multiple countries. The tool automatically translates content into the primary language of each target market and removes ASINs that are not available in the country of the copied Brand Store. This eliminates the need for manual re-creation and translation, reducing the time and effort required to establish a global brand presence.

By simplifying international expansion, the multi-country expansion tool empowers brands to scale their presence globally, unlocks new audiences, and drive international growth. Brand stores serve as a power tool for showcasing products, telling brand stories, and engaging customers. With faster deployment across multiple marketplaces, advertisers can tap into new customer bases, increase brand visibility, and drive sales growth on a global scale. Brand Store shoppers are high-value customers, purchasing 54% more frequently, spending 71% more per order, and adding to cart 52% more often, making efficient expansion a key level for long-term success.

Where is the feature available?

Who can use it?

• Vendors and sellers who have at least one Brand Store and that sell in multiple countries.

Where do I access it?

• Advertising console