Launch announcement
Receive more granular MMM signals from Amazon with Amazon’s updated Marketing Mix Modelling advertising and retail performance feed
15 April 2024
What’s launched?
We have enhanced the marketing mix modelling feed by launching support for daily-grain metrics. Now, advertisers and their supporting MMM partners can receive MMM signals that are directly comparable to other publishers, regardless of their aggregation frequencies.
Select daily or weekly grain from within the MMM report request settings
Why is it important?
Three out of four marketers use MMMs as a source of truth to determine sales impact from each marketing channel and publisher. The outcome of MMMs decide >60% of marketing budget allocation. The MMM landscape is evolving quickly with new rapid ROI providers entering the space. A daily-grain feed allows MMMs to be run over calendar months, without missing/adding dates for weeks that span multiple months. It also allows MMM signals to be aggregated over comparable time periods across publishers.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom
- Middle East: Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, Japan
Who can use it?
- MMM providers, agencies, and advertisers who are participating in the MMM modelling or data collection processes and have registered via our self-service process.
Where do I access it?
- Customers can access the tool via manager accounts within the ads console by selecting Measurement and Reporting > Marketing Mix Models.