Launch announcement

Improve the reliability of your marketing mix models with Amazon’s Marketing Mix Modeling (MMM) advertising and retail performance feed.

31 March 2024

What’s launched?

We have expanded access to the Marketing Mix Modeling (MMM) feed by launching in this solution in the Kingdom of Saudi Arabia and the United Arab Emirates. Now, advertisers in these locales have access to the advertising and retail signals required to derive accurate insights from their MMM solutions.

Marketing mix modelling

Requests for the United Arab Emirates and the Kingdom of Saudi Arabia can be submitted and reviewed within MMM application

Why is it important?

By receiving these insights from Amazon, advertisers and their MMM partners can ensure they are accurately representing Amazon within their MMMs.

Where is the feature available?

  • Middle East: Saudi Arabia, United Arab Emirates

Who can use it?

  • MMM providers, agencies, and advertisers who are participating in the MMM modelling or data collection processes and have registered via our self-service process.

Where do I access it?

  • Customers can access the tool via manager accounts within the ads console by selecting Measurement and Reporting > Marketing Mix Models.