Manage brand-to-product relationships

15 January 2021

What’s launched?

As an advertiser on the Amazon Ads console, you are now able to review and manage your brand-to-product relationships. Add products to your brands, or remove mis-classified products for better attribution to your metrics such as total purchases and a better selection experience.

Why is it important?

We have enabled the capability to review and manage your brand-to-product mappings and request changes to remove products from your brand. You can do so by going to the Brands menu from Access and Settings to view and edit brand-to-product relationships.

Any changes made to these relationships will affect all ad campaigns that you are currently running and any future campaigns that you run. After suggested changes are approved, attribution will be impacted across display ads, Sponsored Products, Sponsored Brands and Sponsored Display campaigns for metrics such as total purchases. This change does not affect your billing.

This update helps you measure the effectiveness of your ad campaigns across all ad programs.

Visit our Support Centre to learn more.



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