Kindle eReader lockscreen ads now available through Amazon DSP

What launched?

Kindle eReader lockscreen ads are now available through Amazon DSP. Advertisers can access Kindle lockscreen placement via self-service open auction, allowing unified campaign management alongside other Amazon Ads campaigns.

Why is it important?

You can include Kindle eReader placements as part of your broader Amazon Ads campaigns for unified management. You can now reach Kindle audiences through self-service open auction.

Where is the feature available?

• North America: United States

Who can use it?

• Self Service Advertisers for their ebooks

Where do I access it?

• Amazon DSP

API specific:

The existing APIs can be used to create Kindle campaigns from ADSP. However no contract change or new APIs have been made.