Launch announcement
Amazon DSP customers can use Jivox creative tags to buy video inventory
22 March 2024
What’s launched?
Customers who store and manage their creatives on Jivox now can use those creatives to buy video inventory through Amazon DSP.
The workflow is as follows:
- Generate a VAST/VPAID creative tag from Extreme Reach
- Select “third party – video” as creative type:
- Append the Jivox tag into the “VAST/VPAID tag URL” field, and complete other fields as needed:
- Save the creative and associate it with a video line item.
Select creative type
Append creative tags in the template
Why is it important?
Jivox is an approved ad server for Amazon DSP. Amazon DSP customers have already been using Jivox to buy display inventory. Now we are expanding the serving scope to video. This launch improves both the experience of customers using third-party creatives and the interoperability between Amazon DSP and ad servers.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Austria, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Managed service
- Self-service