Launch announcement

Sponsored TV is now available in Canada, Brazil, Mexico and the United Kingdom to enable advertisers access to a self-service streaming TV advertising solution internationally.

Sponsored TV, a Streaming TV ad solution for brands of any size to connect with new customers in their living rooms – even if they have never advertised on TV before. Pre-packaged with retail aware, shoppable ad formats, Sponsored TV allows marketers to buy Streaming TV with the same flexibility of Amazon Ads self-service ads – that means no minimum spend requirements or upfront commitments. In just a few clicks, brands can help engage relevant viewers across Streaming TV services. Now, any endemic advertiser can benefit from campaigns modelled by Amazon. With this launch, campaigns are optimized in real time, simplifying the complex process of buying programmatic TV ads.

According to eMarketer viewers are watching connected TV for two hours a day, and we’ve made it easier than ever to add TV to your marketing mix. In an Amazon internal study, advertisers that utilized more than one video solution had +44% incremental reach and +73% purchase rate, compared to advertisers that only utilized one.

Now, advertisers can easily get started with Streaming TV, with no minimum spend requirements, daily budgets and evergreen campaigns. Amazon's first-party insights help brands reach audiences based on likely content interests such as music videos, video games or dramas as well as product categories on Amazon like headphones or running shoes. Finally, Sponsored TV ads are eligible for interactive ad formats to help you connect with viewers as you reach new audiences.

• Vendors
• Seller-brand owners

• Advertising console
• Amazon Ads API