30 September 2022
When booking or editing lines on Amazon DSP, advertisers in India can now view available impressions and spend forecast results live via the real-time interactive forecasting widget.
The forecasting widget is visible in-line on the right side of the line page. It provides a real-time forecast as lines targeting and settings are selected.
Prior to this launch, advertisers in India utilized the forecasting page to view forecast results. The forecasting page experience was disconnected from the booking experience as it required an additional page visit to view the forecast results. By enabling the interactive forecasting widget in-line with the line settings page, we've improved the experience from having to go to an additional page thus saving time and reducing operational burden for advertisers.
- Managed service
- Amazon DSP