Launch announcement

Highlight deals on your store page and traffic shoppers to that page using Brand Store Creative.

30 June 2024

What’s launched?

ADSP is excited to announce the launch of Brand Store Creative (BSC), a dynamic creative that directs shoppers to an Amazon Stores page. Advertisers can choose to include deal messaging in their creative, depending on the availability of active supported deal ASINs on the Store page. This ad experience is part of the Component-based creative and makes use of uploaded assets like images, logos, headlines, deal messages, brand names, body text, disclaimers and Calls-to-Action for quick ad creation. BSC can be utilized to generate standard display ads, in-feed native ads or both in a single creative generation step creative generation step. These standard display ads are size responsive and can adjust to create an ad for any ad size.

Creative

Brand Store Creative form in the ADSP

Brand Store

How Brand Store Creative Ads Appear to Ad Viewers

Why is it important?

BSC empowers advertisers with the following capabilities:

  • Automated ad creation, which reduces costs and dependence on creative agencies.
  • Showcasing deals on their store page within the creative.
  • Utilizing the same components or assets to advertise across both native and standard displays with a single creative solution.
  • Creating fully responsive ads that suit a wide range of ad sizes, including most IAB and non-IAB sizes.
  • Promoting their store page on third-party native supplies.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Türkiye, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore

Who can use it?

  • Vendors
  • Registered sellers
  • Managed-service
  • Self-service
  • Authors

Where do I access it?

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