Launch announcement
Utilize frequency cap settings for your video programmatic guaranteed deals.
7 June 2024
What’s launched?
Advertisers globally can now apply frequency groups or frequency capping settings at the order and line item level for programmatic guaranteed (PG) deals from Google AdX and Amazon Publisher Direct.
Customers will see if a PG deal supports frequency capping when viewing the deal settings:
In the “Delivery” section of the line item settings, customers can specify a frequency cap setting for the line item:
Why is it important?
Frequency capping for programmatic guaranteed allows customers to apply their frequency capping strategy across their non-guaranteed and guaranteed buys. By doing so, customers can reduce the amount of unnecessary ad exposures to end users.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Türkiye, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Self service users in Amazon DSP.