Launch announcement

Fire TV display ads launch in Australia and the Netherlands

15 September 2022

What launched?

Entertainment apps and content providers (SVOD, AVOD, TVOD) can now run display advertising campaigns on Fire TV. These ads appear on the Fire TV home screen and help advertisers engage customers as they browse and discover streaming content. The first ad format available for advertisers in AU and NL is Sponsored Tiles. Sponsored Tiles are cost-per-click ad placements within a row that allow promotion of content tiles and apps in Fire TV. The Sponsored Tiles appear as tiles that look native to the current experience.

Advertisers in Australia and the Netherlands can now run display ads on Fire TV

Advertisers in Australia and the Netherlands can now run display ads on Fire TV

Sponsored Tiles can help drive discovery and promote engagement with your content

Sponsored Tiles can help drive discovery and promote engagement with your content

Why is it important?

With the launch of Fire TV display ads in these locales, AU and NL advertisers now have the opportunity to run advertising campaigns to drive awareness and consideration for their promoted content.

  • Drive content discoverability
  • Reach relevant audiences
  • Create campaigns quickly

Where is the feature available?

  • Europe: Netherlands
  • Asia Pacific: Australia

Who can use it?

    Self-service entertainment application and content providers. Fire TV display ads are available to Fire TV app developers, Prime Video Channels, Prime Video Direct publishers and film distributors.

Where do I access it?

  • Advertising console