Launch announcement
Events for schedule bid rules, now available for Sponsored Products advertisers in the advertising console
October 1, 2024
What launched?
We are launching event-based bid rules in the advertising console to allow advertisers to set bid increases across their campaigns during high shopper traffic events such as deal events and recurring holidays. The “events” feature allows advertisers to set predefined increases during times when higher traffic is expected.
Recommended events on UCM schedule bid rule form
Why is it important?
Before today, Sponsored Products advertisers needed to manually adjust bids ahead of each high shopper traffic event. Additionally, advertisers would need to keep track of an events calendar by marketplace to set up corresponding bid increases. By having to manually update their bids, advertisers miss out on incremental sales during these events. With this launch, advertisers can set up rules ahead of these high shopper traffic events to automatically increase their bids.
Where is the feature available?
- Asia Pacific: Japan
Who can use it?
- Sellers
- Vendors
- Partners
- Agencies
Where do I access it?
- Advertisers can access this new feature from the advertiser console, in the “Settings” section when you add a new bid rule.