Launch announcement
Simplified display line items
26 June 2024
What’s launched?
The new simplified display line item option allows users to create just one standard display line item instead of three, targeting all display inventory: desktop, mobile and mobile app. This streamlines campaign setup and reporting, while adhering to industry norms.
User will now experience a new and improved UX that allows them to select the display media type
Why is it important?
Prior to this launch, creating display ads for all channels required separate line items for each type of display media. For example, if you wanted to target mobile web, mobile app and desktop, you'd have to create three separate line items. However, with our new simplified display line item option, all that changes. Now, all supply and targeting capabilities come together into one easy-to-use option, making your life simpler and your campaigns more efficient.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Türkiye, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Self-service