25 October 2023

Creative Testing (beta) now available in CA, DE and UK to help optimize marketing strategies

Announced at unBoxed 2023

What’s launched?

We’ve expanded Creative Testing to Canada, Germany and the United Kingdom in closed beta for managed-service advertisers, in addition to the United States where it is available as an advertiser-paid solution for self-service and managed-service advertisers today.

Why is it important?

Creative Testing helps advertisers quickly source feedback from relevant persons to optimize their creatives before campaigns launch or to guide general branding direction.

Creative Testing is powered by the Amazon Shopper Panel, an invitation-only, opt-in program where participants can earn monthly rewards by choosing to share receipts from purchases made outside of Amazon.com or complete short surveys from within a standalone mobile app. Contact your account team for more information on how to participate in this opportunity.

Using surveys, Creative Testing helps advertisers understand the emotions, preferences and perceptions that image or video ads evoke in key audiences.

Where do I access it?

Who can use it?

  • Managed service

Where is it available?

North America
  • CA
  • US
  • DE
  • UK