Set preferences for brand suitability through Content Exclusion Categories

What launched?

Multimedia Solutions with Amazon DSP introduces comprehensive brand suitability controls that enable advertisers to manage settings across Twitch and third-party web and mobile inventory sources through a one-time setup. Content exclusion categories let you opt out of specific topics that don't align with your brand values. These work as on/off switches. When you select a content category, your ads won't appear alongside that content type.

This launch also extends the Brand suitability report to include content exclusion categories, so advertisers can verify ad placements across different inventory tiers and content exclusion categories for better brand suitability monitoring.

Why is it important?

This unified approach simplifies campaign management by eliminating the need to configure multiple bespoke controls across different supply sources. Advertisers can now confidently execute cross-inventory strategies while maintaining consistent brand safety standards, helping protect brand reputation and ensure ads appear in suitable environments.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Israel, Egypt, Turkey, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
• Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore

Who can use it?

• All Amazon DSP self-service advertisers

Where do I access it?

1. Amazon DSP console under "Inherited settings" > "General" > "Brand suitability" section
2. Public API
3. Bulk Tool Spreadsheet

Content exclusion categories