Launch announcement

New Brand Store quality rating is available to all advertisers

30 May 2024

What’s launched?

Advertisers can now learn how their Brand Store’s engagement compares to peers and see personalized recommendations on how to optimize it. The new Brand Store quality rating and recommendations can be accessed by visiting the advertising console and navigating to your Brand’s Store insights dashboard. The report lives under the “Brand Store quality” tab on the left-hand navigation panel.

Brand Store quality

Brand Store quality rating and recommendations within the ads console

Why is it important?

The Brand Store quality rating will show advertisers their store’s quality rating, how their store’s engagement compares with peers and help them learn what they can do to improve. Brand Stores with a higher quality rating generally see shoppers spend more time engaging with the content on their store (dwell time). There are specific actions that a brand can take to help improve their quality rating and, for the first time, we’ve outlined these actions on a dashboard in the Brand Store builder. Along with examples of good quality content and integration with the Brand Store builder, the Brand Store quality rating makes it easy for advertisers to take action to improve their store.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Finland, Norway, Ireland, Denmark, Luxembourg, Austria, Türkiye
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, New Zealand, Japan, China, Singapore, India

Who can use it?

  • The Brand Store quality rating is available for advertisers with Brand Store(s).

Where do I access it?

  • Advertising console.

API specific