15 June 2023
German advertisers can now measure upper and mid-funnel Amazon Ads campaigns with Amazon Brand Lift, joining advertisers in the United States, United Kingdom and Canada where Amazon Brand Lift was previously available.
Amazon Brand Lift is an insightful and privacy-safe way for advertisers to quantify the impact of upper- and mid-funnel campaigns. With participation of the sizable, representative and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results. The reporting provides insights such as how much an advertiser’s campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.
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