Audiences filter sub-categorization
10 May 2021
Sub-categorization filtering of audiences is now available in the Audiences tab in the Amazon DSP. This will enable you to discover relevant audiences with refined filtering. For example, you can now filter audiences for entertainment sub-category in In-market. You can access the sub-categories of the filters by clicking on the expand button next to the category name.
Why is it important?
Sub-categorization allows you to explore a sub-set of audiences in those categories without relevant search terms. For example, you can select the demographic -> household filter and view a refined list of applicable audiences. Filter sub-categorization is available in all locales where Amazon DSP is available.