Analyze household-level insights with Amazon Marketing Cloud

What launched?

Amazon Marketing Cloud (AMC) now offers household-level measurement capabilities through two new fields: household ID and household size. This enhancement enables advertisers to analyze how media is consumed collectively across shared devices and screens within households, providing a more accurate view of campaign reach and frequency.

Why is it important?

Household-level measurement reflects how media is actually consumed - collectively across shared devices and screens. With the majority of streaming and TV consumption occurring in multi-viewer settings, this capability helps advertisers understand true reach and frequency at the household level. This privacy-compliant solution helps reduce waste from overexposure across shared devices and enables more accurate cross-device attribution.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore

Who can use it?

• Any advertisers located in the above marketplaces who have access to AMC
• Managed service advertisers
• Self-service advertisers
• Agencies
• Tech Provider
• Enterprise and Small businesses

Where do I access it?

• Amazon Marketing Cloud

Whom do I reach out for questions?

• For more questions, reach out to AMC Support <amc-support@amazon.com>

Note: The data will only be available from 4/10/26 onwards.