Amazon Marketing Cloud (beta)
4 January 2021
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and dedicated cloud-based environment in which advertisers can easily perform analytics across multiple, pseudonymized data sets to generate aggregated reports. Inputs can include an advertiser’s own data sets, as well as their Amazon Ads campaign events such as impressions, clicks and conversions.
Why is it important?
AMC reports can help with campaign measurement, audience refinement, supply optimization and more, enabling advertisers to make more informed decisions about their cross-channel marketing investments.
Read more on our blog.