Amazon Fresh in-store attribution

25 June 2021

What launched?

Amazon DSP now supports ad attribution for purchases made at Amazon Fresh stores in the US. If you are advertising products sold by Amazon Fresh stores, you will be able to view overall campaign performance capturing online and in-store impact.

Why is it important?

This feature enables you to measure closed loop attribution for online campaigns to in-store sales. This will allow you to better understand the efficacy of your online ad spend to your overall business, especially in cases where physical stores are a dominant sales channel for you.

Where is the feature available?

  • North America: United States, Canada, Mexico

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

  • Amazon DSP