Launch announcement

Metric details column added to reports in Amazon DSP

14 December 2022

What launched?

To provide more information about your attributed conversion results, Amazon DSP reporting now offers a metric details column. The metric details column is an optional column available in your campaign manager reports, that will include statuses in cases where attributed metrics differ from standard reporting. For example, if your ad line includes modelled conversions, the metric details column will list metrics that are directly measured only, and may not include all conversions attributable to your ad line.

Why is it important?

Amazon DSP includes notifications in metric details so that advertisers know when attributed metrics may differ from standard reporting, ensuring customers can efficiently optimize their ad spend. With this release, metric details is available in Amazon DSP within campaign manager reports.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Belgium, Luxembourg, Ireland, Sweden, Finland, Norway, Denmark, Austria, Turkey, Switzerland
  • Middle East: United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Israel, Morocco
  • Asia Pacific: Australia, India, Japan, New Zealand, Singapore

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP