Launch announcement
Alexa+ tests product discovery through conversational AI
August 15, 2025
What launched?
Sponsored products campaigns will now be automatically integrated into shopping conversations when customers chat with Alexa+ about products. Customers can discover relevant products when asking Alexa for product recommendations, receiving a mix of organic and sponsored options. Advertisers with active Sponsored Products campaigns may be eligible to appear on Alexa+ as part of Amazon's expanded advertising surfaces, helping you connect with customers wherever they shop on Amazon with no additional requirements. Performance metrics will be consolidated within existing reporting dashboards. At this time, Sponsored Products on Alexa+ is only available on the Echo Show. Following the exciting announcement about Alexa+ our next-generation conversational AI assistant, Alexa+ brings a more natural, context-aware conversation experience to users, and this opens up new opportunities for advertisers to engage with customers during their shopping journey.
For example, if a customer asks about a specific product category, they may receive both organic shopping recommendations and sponsored suggestions relevant to their query.
Where is the feature available?
- North America: United States
Who can use it?
- Seller & Vendors, US only