Ads Agent Amazon DSP campaign setup expands globally in 18 languages

What launched?

We’ve expanded access to use Ads Agent for creating Amazon DSP (ADSP) campaigns from a media plan to all regions where ADSP is available, with support for 18 languages and 27 dialects. Advertisers can interact with Ads Agent in their preferred language throughout the entire conversational workflow - from the uploaded media plan and execution summaries to campaign previews and clarifying questions. The expansion supports Arabic, Chinese (Simplified and Traditional), Dutch, English (multiple locales), French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish (multiple locales), Swedish, Tamil, Thai, Turkish, and Vietnamese languages.

Ads Agent translates a media plan into campaigns and ad groups in Italian.

Why is it important?

This release removes regional and language barriers that previously limited global use, enabling advertisers worldwide to create ADSP campaigns from a media plan with Ads Agent. By automating campaign structure, targeting configuration, and data mapping between media plans and ADSP, Ads Agent helps global ADSP users save hours of manual work while improving data quality and reducing configuration errors. Whether users upload a media plan or leverage an existing plan in Amazon Ads planner, Ads Agent streamlines the transition from media planning to campaign execution.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Turkey, Netherlands, Sweden,
• Middle East: Saudi Arabia, United Arab Emirates
• Asia Pacific: Australia, India, Japan

Who can use it?

• Self-Service
• Agency
• Enterprise

Where do I access it?

• Amazon DSP
• Amazon Ads planner