Stream Display Ads

• Mirror-C (160x600): through this placement your ad will render between the live stream and chat and wrap the top and bottom of the live stream player. Available in ADSP by providing a 160 x 600 display creative and Amazon’s creative resizing tool will upscale the ad to the mirror-c ad experience and automatically apply the top and bottom bands based off of the hex colour of your ad creative. (Only available through ADSP managed service buying)
• Skyscraper (160 x 600) – through this placement your ad will render between the live stream and chat
• Lowerthird (728 x 90): through this placement your ad will render directly below the live stream player

Mobile:

• Mobile lower-third (320 x 50): through this placement your ad will render directly below the live stream player within Twitch’s mobile app when in portrait mode
• Mobile left-third (160 x 600): through this placement your ad will render directly to the left of the live stream player within Twitch’s mobile app when in landscape mode

1. Minimum font size: Copy 12pt, claims and disclaimers 9pt.
2. Claims/disclaimer: No more than 20% of the total height of the ad.
3. Borders: No boarder to be used for the mirror-c ad experience. For lower-third and skyscraper boarders are optional but needed if the contrast between ad elements (background or elements at the edge) is below 3:1 when compared with white (#FFFFFF) and/or dark (#0E0E10).
4. Mirror-C Guidelines: Highly recommend the top and bottom area of the 160 x 600 ad creative (~84 pixels in height) be one consistent colour or at least towards the left size of the ad to allow for a seamless creation of the top and bottom band that wraps the player

Twitch does not allow the use of any unapproved third-party ad technologies. Twitch requires all ads and third-party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).

Twitch Advertising standard lead times (SLAs) account for the number of business days it will take to launch a campaign and to provide screenshots. The below SLAs assume that the provided IO is fully signed, creatives are approved and ready to be implemented into our systems. See also Lead Times.

1. Build out creative: 8 working days (includes 1 round of standard client review), 15 working days if animated (with 2 rounds of client review)
2. Launch and set the campaign live: Three business days
3. Screeshots of live campaign: Three business days