Stream Display Ads
Organically integrate your brand messaging alongside live streams to connect with hyper-engaged viewers.
Stream Display Ads (SDA) provide advertisers with the opportunity to run their display ad creative along side with Twitch live stream content while the creator sound remains on ensuring the ad does not disrupt the viewer experience. Twitch offers multiple desktop and mobile SDA ad sizes available through ADSP
Desktop:
- Mirror-C (160x600): through this placement your ad will render between the live stream and chat and wrap the top and bottom of the live stream player. Available in ADSP by providing a 160 x 600 display creative and Amazon’s creative resizing tool will upscale the ad to the mirror-c ad experience and automatically apply the top and bottom bands based off of the hex colour of your ad creative. (Only available through ADSP managed service buying)
- Skyscraper (160 x 600) – through this placement your ad will render between the live stream and chat
- Lowerthird (728 x 90): through this placement your ad will render directly below the live stream player
Skyscraper (160 x 600)
Lowerthird (728 x 90)
Mirror-C mock
Mobile:
- Mobile lower-third (320 x 50): through this placement your ad will render directly below the live stream player within Twitch’s mobile app when in portrait mode
- Mobile left-third (160 x 600): through this placement your ad will render directly to the left of the live stream player within Twitch’s mobile app when in landscape mode
Mobile lower-third mock
Asset specifications
Image asset | |
Dimensions | Desktop: 728 x 90, 160 x 600, 160 x 600 upscaled to 300 x 1050 ad experience with upper and lower bands 1567 x 84 each Mobile: 320 x 50, 160 x 600 |
Mirror-c asset deliverable | Advertiser to provide/traffic 160 x 600 display creative |
Max. file size | 50 kb |
File format | GIF, JPG or PNG |
Animation length | Max 15 seconds or three loops; whichever is shorter. All animations, including loops, must stop at 15 seconds. Animation must be site served. |
Examples
General guidelines
- Minimum font size: Copy 12pt, claims and disclaimers 9pt.
- Claims/disclaimer: No more than 20% of the total height of the ad.
- Borders: No boarder to be used for the mirror-c ad experience. For lower-third and skyscraper boarders are optional but needed if the contrast between ad elements (background or elements at the edge) is below 3:1 when compared with white (#FFFFFF) and/or dark (#0E0E10).
- Mirror-C Guidelines: Highly recommend the top and bottom area of the 160 x 600 ad creative (~84 pixels in height) be one consistent colour or at least towards the left size of the ad to allow for a seamless creation of the top and bottom band that wraps the player
Tags and trackers
For approved third-party providers, please reference Amazon’s Approved third-party providers page.
Twitch does not allow the use of any unapproved third-party ad technologies. Twitch requires all ads and third-party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).
Lead times
Twitch Advertising standard lead times (SLAs) account for the number of business days it will take to launch a campaign and to provide screenshots. The below SLAs assume that the provided IO is fully signed, creatives are approved and ready to be implemented into our systems. See also Lead Times.
- Build out creative: 8 working days (includes 1 round of standard client review), 15 working days if animated (with 2 rounds of client review)
- Launch and set the campaign live: Three business days
- Screeshots of live campaign: Three business days
Locales
- CA
- MX
- US
- BR
- BE
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- TR
- UK
- EG
- KSA
- UAE
- AU
- IN
- JP
- SG