Prime Video Sponsored Tiles
Sponsored Tiles* allow advertisers to promote their video content on Prime Video app on living room devices. Customers see sponsored content in the form of a tile that looks native to the current experience. These tiles appear in the first five slots of sponsored rows on the Home, Store and Channels tabs. Advertisers pay for the cost of actual clicks on the Sponsored Tiles. This ad placement is available to TVOD and Channel advertisers.
Experience overview
When customers hover over a tile, text and image detail content is revealed on the top half of their TV screens. After one second, the imagery can be replaced with an audio enabled playing trailer video. The image is shown again after the video concludes. Customers can click the tile to view more details about the content and ways to watch it.
The sponsored row is not selected
A tile in the sponsored row is selected
Guidelines overview
This section gives a brief overview of policies and guidelines that are to be followed for creatives used in Sponsored Tiles.
Asset requirements
Sponsored Tiles share the same design and visual layout as other Prime Video Living room app tiles, consisting of a tile image (key art), a background image, an optional trailer video and title details in text format. Assets for Sponsored Tiles are collected during the publishing process with Prime Video. Advertisers should work with a Prime Video partner to upload assets for Sponsored Tiles.
1. Title details
2. Tile image
3. Background image/trailer video
| Image component | Requirements |
| Tile image | Size: 1920 x 1080 px (minimum), 3840 x 2160 px (recommended) Format: JPG or PNG |
| Background image | Size: 1920 x 1080 px (minimum), 3840 x 2160 px (recommended) Format: JPG or PNG |
| Video component | Dimensions | Format | Duration |
| Auto-play video | 1920 x 1080 px or larger | AVC/H.264Pro-Res 422MPEG-2 | Less than six minutes |
For assets contains text (e.g. title name), the text must meet our accessibility requirements:
- All text should be at least 24 pt (Arial regular or equivalent size).
- A contrast ratio of at least 3:1 exists between text (including images of text) and the background behind it.
Content acceptability
All the content should meet the following content policy and guidelines:
- Prime Video Direct Content Policy Guidelines and Art Requirements
- Amazon Ads guidelines and acceptance policies
Disclaimer: Sponsored Tile title name “Mountain Biking”, “Outdoor Weekends”, “Hiking Fans” and “Outdoor Fun” are example names for ad specs only, and are not available on Prime Video.
Locales*
- CA
- MX
- US
- BR
- BE
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- TR
- UK
- EG
- KSA
- UAE
- AU
- IN
- JP
- SG
*Sponsored Tiles are open to all advertisers in the United States. A beta for Sponsored Tiles is available to advertisers in the United Kingdom and Canada.