The rectangle is an IAB standard 300x250 placement located below the fold on the right hand side of most pages across IMDb on desktop, and below the fold with IMDb content on mobile. This unit is built at 2X size (600 x 500) and will display 300 x 250 on desktop.

rectangle is an IAB standard

Creative guidelines

  • Placement: Displayed below the fold on all devices. Displayed on the right hand side on desktop, and inline on mobile devices.
  • Dimensions: 600 x 500 (will display 300 x 250 on desktop)

Safe Zone (highlighted in red)

Safe Zone (highlighted in red)
Safe Zone (highlighted in red)

✔ Do:

  • Provide one CTA

✘ Do not:

  • Include any animation or video
  • Include more than one CTA

Production specifications

Serving: First party and third party
Core Dimensions: 600 x 500 (will display 300 x 250 on desktop)
File Weight of Backup Image: 50 kb
Supported Devices: Desktop and mobile
Supported Date Messaging: Up to five unique date messages

Photoshop templates

Production timeline

IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

* All timelines begin when design assets are received and approved by IMDb
* All timelines end when the ad unit is live on IMDb properties.

  • Client Designed: Two days
  • IMDb-designed: Five days

Asset deliverables

If building a 3rd-party served ad, please follow the guidelines provided by your publisher. *Please note that 3P served ads are not currently available for mobile.

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.

  • Client designed
    • If 3P tags or static final .jpgs under 40k are not available, we will need the following:
    • * Final designed IMDb Rectangle PSD template
    • Fonts in .otf or .ttf format
    • Messaging, CTA and date schedule
    • Click-through link
  • IMDb designed
    • High-resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos and rating bugs
    • Fonts in .otf or .ttf format
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Click-through link