Premium title page
The Premium Title Pages (PTPs) give advertisers 100% share-of-voice of their title page throughout the entire life cycle of the content. The customized page helps advertisers deliver the best first impression possible, by controlling the message of their earned media with a larger creative canvas.
Advertisers can unlock a single PTP for a one-year flight duration at the gated spend investment noted on the IMDb Rate Card. The PTP should be title specific and should not advertise any other title other than the movie or show page that it is running on. Due the custom nature of the PTP, a kick-off call is required before work can begin on the Premium Title Page. All assets must also be delivered to the best of the advertisers’ ability at least 24 hours prior to the call so that the Creative studio can come to the Kickoff call with ideas ready to brainstorm.
This page will walk through the requirements for all versions of the PTP.
Desktop premium title page
The Desktop Premium Title Page (PTP) features a muted intro video that resolves to a Hero state featuring a muted auto playing trailer up to five minutes and a full-bleed wrap. At any point, the user can click to replay the trailer with audio. The PTP also features an area below the video where the advertiser can place their title treatment, click-through CTA and date messaging. All of which will be discussed in the kick-off call with an IMDb UX designer.
Within the body of the IMDb content is a Double Rectangle unit that the advertiser can use to feature different key art.
Lastly, the PTP also features a static custom IMDb logo morph. With the proper assets provided IMDb will design an IMDb logo morph for the top nav of the site that is styled around the advertiser’s brand. At IMDb, we are committed to protecting our brand identity and ensuring that our entertainment fans receive a consistent and high-quality experience when interacting with our advertising products and services.
As part of this commitment, we enforce strict limitations on the use of our logos and trademarks by third-party advertisers and partners. At the same time, we see value in our ability to surprise and delight our audience by (in some approved cases) customizing IMDb trademark logo to fit a movie or TV show’s IP style.
As of 1 Mar 2023, approved IMDb logo customization will live as a logo “morph”. Upon initial load and on hover, the logo will morph to the custom logo for 8–10 sec, and then morph back to the standard logo. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity.
Up to five unique dates messages can be accommodated within the PTP where each date message can swap out over a provided schedule. Advertisers are also given the option to update their PTP if their title enters a home entertainment marketing cycle. IMDb will update all video, date messaging, and CTA copy/clickthroughs for up to three unique messages.
A desktop premium title page is comprised of:
- Custom size top video no larger than 1008 x 560
- Custom IMDb logo morph
- 300 x 600 px Double Rectangle
- Static 1920 x 1080 px wrap
- 1920 x 1000 px muted intro video
- Optional countdown timer (under 99 days)
- Up to five date messages
- Up to three home entertainment date messages
Creative guidelines
Intro video
1920 x 1000 px muted intro video will play out on page load and resolve to the landing experience.
- Placement: Top of page
- Dimensions: 1920 x 1000 px
- Length: Up to eight seconds
- Frequency-capped autoplay: None
Safe zone (filled in red)
✔ Do:
- Provide a video which is formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped. For intro videos it is ideal that there is no messaging in the video.
✘ Do not:
- Include sound or a video that requires sound to understand the context
- Include a “close” button in the video
- Include any gore, overt violence, or overly sexual material
Resolve Hero unit with Autoplay Trailer
The Hero Unit of the PTP prominently features key art and one video on resolve. Elements such as characters can overlay the video slightly, but all subjects must remain with the visible safe zones* or risk getting cut off by users with smaller screens.
- Placement: Top area with cascading sleeves
- Dimensions: Custom top area with a maximum height of 700 px and a maximum width of 1024 px; 1920 x 1080 px wrap
- Length: Up to eight seconds
- Frequency-capped autoplay: None
Safe zone (filled in red)
✔ Do:
- Provide videos formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
- Provide a 970 x 250 billboard unit for unsupported browsers
- The Desktop PTP can incorporate characters and key art given that they stay within the designated safe zones
✘ Do not:
- Provide videos over five minutes in length
- Excessively cover up video content with characters
- Include copy or date messaging in the sleeves
Double Rectangle unit
The PTP includes a 300 x 600 px Double Rectangle unit, which can feature secondary key art and a click-through CTA. The Double Rectangle can also include all date messaging that the Hero unit has.
- Placement: Right hand side within IMDb page content
- Dimensions: 300 x 600 px
Optional:
- Countdown timer (under 99 days)
Safe zone (filled in red)
✔ Do:
- Keep all messaging, title treatments, and CTAs within the 300 x 600 px area
- Include only one clearly defined CTA
✘ Do not:
- Include animated messaging, assets or title treatments
Custom IMDb Logo Morph
At IMDb, we are committed to protecting our brand identity and ensuring that our entertainment fans receive a consistent and high-quality experience when interacting with our advertising products and services.
As part of this commitment, we enforce strict limitations on the use of our logos and trademarks by third-party advertisers and partners. At the same time, we see value in our ability to surprise and delight our audience by (in some approved cases) customizing IMDb trademark logo to fit a movie or TV show’s IP style.
As of 1 Mar 2023, approved IMDb logo customization will live as a logo “morph”. Upon initial load and on hover, the logo will morph to the custom logo for 8–10 sec, and then morph back to the standard logo. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity.
- Placement: In the Top Nav on the left
Safe zone (filled in red)
✔ Do:
- Keep the “b” in IMDb, lowercase
✘ Do not:
- Lowercase the “IMD“
Desktop asset specifications
Serving: First party
Core dimensions: Custom Hero, 300 x 600 px Double Rectangle
File weight limit of back-up images:
- Fallback billboard: 170 kb
- Fallback Double Rectangle: 170 kb
Supported devices: Desktop
Supported date messaging: Up to five unique date messages; up to three unique messages for home entertainment
Autoplay duration: Intro video up to eight seconds; full trailer up to five minutes
User-initiated video play duration: Maximum of five minutes (300 seconds)
Restrictions: Available on title pages only
Formatting: All ads must be title-centric
Mobile premium title page
The Mobile Premium Title Page (MPTP) consists of two first-party served inline slots on the Mobile title page across mobile web and mobile apps (iOS and Android). A 320 x 300 px (1280 x 1200 px) banner with video runs at the very top above the fold. The second unit on the page is a static 320 x 100 px (640 x 200 px) Tall Banner below the fold. The MPTP conquests the page removing all other advertisements for up to one year. The MPTP can have up to five unique date messages each and a singular click-through URL for each placement on the page.
Note: Please be aware that landscape orientations are not supported on our apps.
A Mobile premium title page lives above the fold and inline, on mobile web, iOS app and Android app and is comprised of:
- Above-the-fold 320 x 300 px (1280 x 1200) Hero unit
- Static below-the-fold 320 x 100 px (640 x 200) Tall Banner unit
Creative guidelines
Video Hero
The Hero unit is a banner with a singular click through URL and an auto-play intro video which clicks out to the full-screen IMDb player. It can have five unique date messages that change out over a given schedule. It is encouraged that an advertiser identifies a main KPI that they would like to deliver on and make that the default click-through for the top unit. This top unit can click out to a external site or an internal IMDb page. Currently, this product only supports one video at a time.
- Placement: Top of page
- Dimensions: Built at 1280 x 1200 px, displayed at 320 x 300 px
Safe zone (filled in red)
✔ Do:
- Make a clear call to action (can be unique from other banners)
- Understand that the entire unit is clickable
✘ Do not:
- Include two CTAs
Static Tall Banner
The Static Tall Banner is unique from the Static Hero unit in that is can have completely different date messaging and a click-through URL. It is encouraged that the advertiser have an alternate/secondary KPI for this unit (watch trailer, get tickets, learn more)
- Placement: Below the fold, inline
- Dimensions: Built at 640 x 200 px, displayed at 320 x 100 px
Safe zone (filled in red)
✔ Do:
- Make a clear call to action (can be unique from other banners)
- Understand that the entire banner is clickable
✘ Do not:
- Include two CTAs
Asset specifications
Serving: First party
Core dimensions: 1280 x 1200 px, 640 x 200 px
Supported devices: iOS app, Android App, mobile web
Supported date messaging: Up to five unique date messages; up to three unique messages for home entertainment
User-initiated video play duration: Maximum of five minutes (300 seconds)
Restrictions: Available to title pages only
Formatting: All ads must be title-centric.
Tablet premium title page
The Tablet premium title page consists of a standard IMDb Leaderboard Banner, which is built at 1456 x 180 and displays at 728 x 90. This is a static unit.
FAQs
IMDb offers reduced SLA products for customers with little to no assets. There are also ways to hold the page at 100% SOV with products like the Enhanced Title Page. This should be discussed with the Creative campaign manager on the campaign.
This should be discussed with the Creative Campaign Manager associated with the account.
Yes, but this must first be brought up with the Creative Campaign manager assigned to the campaign.
The PTP currently only supports one video at a time, but this can be discussed on the kick off call. Adding more videos is custom work not supported in the template and may extend the SLA.
Landscape orientation is not supported on either app for IMDb.
Desktop Premium Title Page Plus
Upon page load, the user is served a large full-bleed eight-second muted intro video. Once the intro finishes the experience resolves to a landing page. This can feature the title treatment and date messaging or feature the key art as hero. From this landing experience, the user can click on any main navigation items to explore more about a given title. This is where the advertiser can feature exclusive custom sections for their PTP (i.e. videos, images, character bios, synopsis, etc.). The expectation for this resolve state is discussed on the kick-off call. The PTP can also include an animated IMDb logo customized to emulate the advertiser’s brand.
A Desktop Premium Title Page Plus (PTP+) is comprised of:
- 1920 x 1000 px intro video, up to eight seconds long (no audio)
- 1920 x 1080 px wrap
- Custom navigable sections
- Custom 300 x 600 px Double Rectangle
- Optional countdown timer (under 99 days)
- Custom IMDb logo morph
- Up to five date messages
- Up to three home entertainment date messages
Creative guidelines
Intro video
1920 x 1000 px muted intro video will play out on page load and resolve to the landing experience.
- Placement: Top of page
- Dimensions: 1920 x 1000 px
- Length: Up to eight seconds
- Frequency-capped autoplay: None
Safe zone (filled in red)
✔ Do:
- Provide a video which is formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped. For intro videos it is ideal that there is no messaging in the video.
✘ Do not:
- Include sound or a video that requires sound to understand the context
- Include a “close” button in the video
- Include any gore, overt violence, or overly sexual material
Hero unit
The Hero unit of the Desktop PTP+ is the main canvas on which to tell the story for a given title. This section can house all additional sections for the PTP+. On the kick-off call, the advertiser can discuss with their IMDb designer which sections make sense given their assets and what assets might be required to achieve a specific experience.
- Placement: Top area above IMDb content, with cascading sleeves
- Dimensions: Custom top area with a maximum height of 700 px and a maximum width of 1024 px; 1920 x 1080 px wrap
Additional sections can include:
- Up to eight gallery images
- Up to three trailers
- Up to six character bios or character galleries
- Film/story synopsis
- Behind the scenes videos
Safe zone (filled in red)
✔ Do:
- Provide videos formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
- Provide a 970 x 250 billboard unit for unsupported browsers
- The Desktop PTP can incorporate characters and key art given that they stay within the designated safe zones
✘ Do not:
- Provide videos over five minutes in length
- Excessively cover up video content with characters
- Include copy or date messaging in the sleeves
Double Rectangle unit
The PTP features a custom 300 x 600 px Double Rectangle unit to feature secondary key art, click-through CTAs, a countdown timer and other custom features. The countdown timer must be under 99 days away. The Double Rectangle can also include all date messaging that the Hero unit has.
- Placement: Right hand side within IMDb page content
- Dimensions: 300 x 600 px
Optional:
- Rotating character gallery
- Rotating image gallery
- Countdown timer (under 99 days)
- Multiple CTAs
- Subtle looping animation
Safe zone (filled in red)
✔ Do:
- Keep all messaging, title treatments, and CTAs within the 300 x 600 px area
✘ Do not:
- Include animated messaging, assets or title treatments
Custom IMDb Logo Morph
At IMDb, we are committed to protecting our brand identity and ensuring that our entertainment fans receive a consistent and high-quality experience when interacting with our advertising products and services.
As part of this commitment, we enforce strict limitations on the use of our logos and trademarks by third-party advertisers and partners. At the same time, we see value in our ability to surprise and delight our audience by (in some approved cases) customizing IMDb trademark logo to fit a movie or TV show’s IP style.
As of 1 Mar 2023, approved IMDb logo customization will live as a logo “morph”. Upon initial load and on hover, the logo will morph to the custom logo for 8–10 sec, and then morph back to the standard logo. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity.
- Placement: In the top nav on the left
- Animation: Occurs on mouse hover
- Duration: No longer than three seconds
Safe zone (filled in red)
✔ Do:
- Keep the “b” in IMDb, lowercase
✘ Do not:
- Lowercase the “IMD“
Desktop asset specifications
Serving: First party
Core dimensions: Custom Hero, 300 x 600 px Double Rectangle
File weight limit of back-up images:
- Fallback billboard: 170 kb
- Fallback Double Rectangle: 170 kb
Supported devices: Desktop
Supported date messaging: Up to five unique date messages; up to three unique messages for home entertainment
Autoplay duration: Intro video up to eight seconds; full trailer up to five minutes
User-initiated video play duration: Maximum of five minutes (300 seconds)
Restrictions: Available on title pages only
Formatting: All ads must be title-centric
Mobile Premium Title Page Plus
The Mobile Premium Title Page Plus (mPTP+) includes two inline, site-served custom ad units. The mPTP+ can also have up to five unique date messages each and multiple unique click-through URLs for each unit on the page.
A Mobile Premium Title Page Plus lives above the fold and inline, on mobile web, IOS app and Android app, and is comprised of:
- Above-the-fold 320 x 300 px (1280 x 1200) Hero unit
- Below-the-fold 320 x 300 px (1280 x 1200) Secondary unit
Creative guidelines
Custom Hero
The Custom Hero unit 320 x 300 px (1280 x 1200 px) runs above the fold on all mobile phone platforms. This unit is custom by nature and features an auto-play intro video. A single, primary CTA is recommended for this unit. This top ad unit must be immediately recognizable as the title page that the unit is advertising and should have a clear, legible title treatment.
- Placement: Top of page
- Dimensions: Built at 1280 x 1200 px, displayed at 320 x 300 px
Safe zone (filled in red)
✔ Do:
- Make a clear call to action (can be unique from other banners)
- Provide legible title treatment
✘ Do not:
- Provide overly complex or busy key art
Secondary unit
The Secondary unit is a canvas in which to tell a broader story further down the page. This section can feature a custom character gallery with up to five characters complete with readable bios, an image gallery with up to eight images, a trailer section with up to three trailers or a story synopsis section. The details regarding this section can be discussed in the kick off call with and IMDb designer. This section has an optional CTA, though it is recommended that the advertiser utilize this real-estate to drive further traffic to a possible secondary URL/ticketing destination.
- Placement: Below the fold, inline
- Dimensions: Built at 1280 x 1200 px, displayed at 320 x 300 px
Optional for this unit:
- Image galleries up to eight images
- Up to three trailers
- Up to six character bios or character galleries
- Film/story synopsis
- Behind the scenes videos
Safe zone (filled in red)
✔ Do:
- Make a clear call to action (can be unique from other banners)
- Provide legible title treatment
✘ Do not:
- Match the same creative as the Hero Unit
Asset specifications
Serving: First party
Core dimensions: 1280 x 1200 px
Supported devices: iOS app, Android App, mobile web
Supported date messaging: Up to five unique date messages; up to three unique messages for home entertainment
User-initiated video play duration: Maximum of five minutes (300 seconds)
Restrictions: Available to title pages only
Formatting: All ads must be title-centric.
PTP Photoshop templates
Production timeline
IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
- PTP timeline (IMDb or client-designed): 15 days
- PTP+ timeline (IMDb or client-designed): 25 days
Asset deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.
Premium title page
- No more than three 1920 x 1080 px trailers provided as .mp4, no longer than five minutes and less than 500 MB
- Slate image for trailer provided as .jpg, no larger than 5 MB
- Full-layered, high-resolution key art, no larger than 10 GB
- Additional layered PSD character art or imagery no larger than 2 GB each
- High resolution PSD of title treatment, no larger than 2 GB
- All available fonts
- Kick-off call and written creative guidance
- Date messaging and schedule
- Click-through CTA copy and click-through URL
- Relevant branding/ style guide materials for use in keeping button styles consistent across campaign.
Optional
- Maximum of six character synopsis/bios provided in word doc format
- Story synopsis provided in a word doc
- Tool kit animation files as .mov with transparency preserved, no larger than 1 GB each
- Additional 1920 x 1080 px videos
- Up to ten high-resolution gallery images provided as .jpg, no larger than 100 MB each