As the user swipes through an image gallery, they will swipe to the full-screen Interstitial ad unit. As the user completes quiz questions, they will progress to a the full-widget width and height Interstitial ad unit.

full-screen Interstitial ad unit

Creative guidelines

  • Placement: Displayed as the user swipes through images and as the user completes quiz questions within the IMDb site.
  • Dimensions: 2560 x 2560; 1360 x 1360 safe zone across all devices as visible areas vary across platforms
  • Formatting: The minimum font size is 48pt to account for variation in display resolutions.

Safe zone (highlighted in red)

Safe zone (highlighted in red)
Safe zone (highlighted in red)

✔ Do:

  • Provide one CTA

✘ Do not:

  • Include any vital copy or elements outside of the 1360x1360 safe zone
  • Include more than one CTA

Asset specifications

Serving: First party only
Core dimensions: 2560 x 2560
File weight of backup image: 2 MB
Supported devices: Desktop and mobile
Supported date messaging: Up to five unique date messages
Restrictions: 1) Supports one call to action and click through link to a landing page. 2) Ad is frequency capped at 2X/day

Production timeline

IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client-built timelineTwo working days
IMDb-built timelineFive working days

Asset deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.

  • Client designed
    • * Final designed IMDb Interstitial PSD template
    • Fonts in .otf or .ttf format
    • Messaging, CTA and date schedule
    • Click-through link
  • IMDb designed
    • High-resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos and rating bugs
    • Fonts in .otf or .ttf format
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Click-through link

Photoshop templates