Inline video
Description
Inline video with poster
Inline video without poster
An inline widget that enables Entertainment advertisers to promote their title on title and name pages on desktop, mobile web, iOS and Android IMDb app and on the home page of the iOS and Android app. It provides an organic integrated experience that embeds advertisement-like site content.
Placement: Desktop, mobile web, iOS and Android mobile app. Home page below the fold (iOS and Android app) and title pages and name pages below the fold (desktop, iOS and Android app).
Dimensions: Video: 16:9 aspect ratio, actual size varies by device dimension.
Restrictions: Muted auto-playing video in app on iOS and Android. IMDb must host both the image and raw trailer or clip. Limited preset CTA options. Only allows for ONE date message.
Inline video – desktop demo
Inline video – mobile demo
Production specifications
| Serving | First party only, third-party trackers accepted |
| Ad type | Custom |
| Video | 16:9 aspect ratio, varies by device dimension |
| Video length | Six seconds to three minutes |
| Supported devices | Desktop, iOS and Android mobile app |
| Sub-headline copy (required) | 70 characters max |
| Headline copy | 40 characters max |
| Slate image | 1280 x 720 px JPG |
Asset deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.
Inline video
- Trailer length should be a minimum of six seconds, up to three minutes.
- Provided as 1080p MP4
- No letterboxing above or below the trailer
- No studio logos, copy/messaging overlaying on the bottom of the trailer
- CTA – choose from the following:
- Learn more
- Visit site
- Get tickets
- Buy now
- Book tickets
- Watch now
- Headline
- Sub-headline
- Click-through URL
- Slate image as a JPG
Production timeline
IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| IMDb-built timeline | Three working days |