Video Landing Page

Components:

1. Text Block (optional)

• Several pre-defined styles of text may be stacked to build a text block.
• Alternatively, text may be embedded in the background image, but the resulting campaign must comply with the creative guidelines for landing pages on Fire TV.

2. Content Rating (optional)

• One of the following content ratings may be displayed on the page to classify the content:
  G, PG, PG-13, R, NR / TV-G, TV-Y, TV-Y7, TV-Y14, TV-PG, TV-MA / 0, 6, 12, 16, 18

3. Buttons

• Video Landing Page buttons are customizable in experience, color, and CTA. Please see the below for all applicable requirements or adjustments:
• Number of buttons required is based on the use of the optional interstitial video:
• One Button Experience (Non-Interstitial Video):
• You are required to have a minimum of one button on all VLPs.
• This button must be a clickthrough button. Clickthrough options include: Amazon Video, Amazon Appstore, ASIN, Fullscreen image, Advanced: Custom Intent, Send More Info, Prime Video Channels Provider, and Marketing Landing Page.
• Two Button Experience (Interstitial Video):
• Two buttons are required when using the optional interstitial video.
• Button 1: Drives the user back to the interstitial video
• CTA is customizable, but must express that the user will be rewatching the interstitial video (example: Rewatch Video, Watch Again, See the Video Again, etc.)
• Button 2: Clickthrough button
• This button must be a clickthrough button. Clickthrough options include: Amazon Video, Amazon Appstore, ASIN, Fullscreen image, Advanced: Custom Intent, Send More Info, Prime Video Channels Provider, and Marketing Landing Page.
• The color a button is when a user hovers or selects the button is also customizable. If you wish to have a specific color used, please provide a Hex Code when providing assets. (example: #000000 for black). Please note, text on the button is limited to either white or black, please provide which color text you prefer when providing the Hex Code and assets.

4. Exit hint

• To ensure the route to exit an ad is clear, an exit hint must be included in the bottom right corner of the page.

5. Background image

• An image is shown behind all other content.
• By default, an optional translucent gradient shades the image, so that overlaid text will remain legible.
• Size: 1920x1080p
• File type: PNG (please also provide a layered PSD file following the PSD Template on this page in case adjustments are required/requested)
• PNG Max File Size: 5 MB

Additional Options:

Interstitial video (optional)

• By default, a video will be shown before the page appears.
• Size: 1920x1080p
• File type: .mp4, .mov
• Length: Up-to-3 minutes, Under 30 seconds recommended
• File size max: 500 MB
• Recommended to not include letterboxing or pillarboxing to give a full-screen experience

Send me more (optional)

• The Send me more CTA button enables a consumer to request additional information after watching a video. Additional information is sent via email or SMS text based on contact information associated with a Fire TV Amazon login.

Examples

GoPro: Go Travel

Disney+: Daredevil