Fire TV Video Landing Page

Supports a video (maximum length up to 10 minutes) before rendering the landing page. Optional QR code allows off-device destination.

Asset Specifications

AssetRequirementAdditional notes
BackgroundDimensions: 1920 x 1080 px
File size: ≤ 2 MB
Format: PNG only		Gradient overlay auto-applied. Must work with light/dark exit hint (bottom-right).
LogoDimensions: 640 x 260 px
File size: ≤ 450 KB
Format: PNG only		Same spec as logos for Feature Rotator & Inline Display Banner.
DisclaimerMaximum of 450 charactersOptional. Small font, bottom of page, system-rendered.
Exit hintOptions: Light/DarkAuto-placed, cannot be removed. Bottom-right corner.
VideoResolution: 1920 x 1080 preferred (1280 x 720px minimum)
File size: ≤ 500 MB
Format: .mov or .mp4
Max duration: 10 minutes
Codec: H.264/Apple ProRes/MPEG
Bitrate: ≥ 15 Mbps
Frame rate: ≤ 30 fps
Audio codec: AAC · 48 kHz · ≥ 192 kbps
QR codeNo requirementsOptional. System-generated, no custom image needed.

Page structure

Layout

video landing page

Components:

1. Logo

  • The logo reinforces brand identity, builds trust and ensures a consistent, recognizable experience for visitors.

2. QR code with call-to-action text (optional)

  • A QR code is generated to direct visitors to the destination URL.
  • The adjacent call-to-action text encourages engagement.

3. Video

  • An interstitial video up to 10 minutes long plays before the landing page loads.
  • Users can replay the video at any time by selecting it on the page, which opens the video in full screen.

4. Disclaimer (optional)

  • Any legal or informational disclaimer text is displayed at the bottom of the page in a smaller font size for reference (450 characters max).

5. Exit hint

  • To ensure the route to exit an ad is clear, an exit hint is automatically included in the bottom right corner of the page.

6. Background image

  • A blurred image is shown behind all other content.
  • By default, a gradient shades the image, so that overlaid text will remain legible.

Examples

Go Travel

Example: Superpower batteries

Asset Checklist

  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (PNG, PSD file)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Video files (see specs)

Photoshop templates

Download template (.zip)

Campaign landing pages

Fire TV landing pages are tailored to make the most of TV screens and navigation.

For more information on landing pages that are accessible from Amazon’s website, mobile apps and tablet devices, please see Campaign Landing Pages.