Panels

A wake screen with Panels allows customers to flip through up to three “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to three thumbnails on the right side of the screen.

Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still apply.

See guidelines for: Static, Animated, Amazon video ads, Click to full-screen video

Learn more about Fire tablet Creative Standards here.

A wake screen may include a maximum of three panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.

At a minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.