Amazon DSP mobile app static banner ads dimensions and specifications
Amazon DSP mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet and iOS platforms.
Image banner ads
| Ad size | Creative dimensions | Max. File weight | File format |
| 320 x 50 | 640 x 100 px @2X (required) | 50 kb | JPG/PNG-8 |
| 300 x 250 | 600 x 500 px @2X | 40 kb | JPG/PNG-8 |
| 728 x 90 | 1456 x 180 px @2X | 200 kb | JPG/PNG-8 |
| 414 x 125* | 828 x 250 px @2X (required) | 200 kb | JPG/PNG-8 |
* The 414 x 125 is a custom ad size that runs on Amazon mobile web and mobile app shopping only. See guidelines, specifications and PSD template here.
Rich media ads (third-party served only)
| Ad size | Max. Initial file load | File format |
| 320 x 50 | 100 kb | HTML |
| 300 x 250 | 200 kb | HTML |
| 728 x 90 | 200 kb | HTML |
| 600 x 90 | 200 kb | HTML |
| 1024 x 50 | 200 kb | HTML |
Creative guidelines
Requirements
- 320 x 50 banners must be designed at 2X resolution (640 x 100 px) and 414 x 125 banners must be designed at 2X resolution (828 x 250) to maintain image clarity on high-resolution screens.
- Banner ads on Amazon DSP Mobile must contain an AdChoices label in one corner, which Amazon will automatically overlay on your creative.
- Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon, as outlined in our Creative Acceptance Policy.
- Font size should not be smaller than 16 pt (at 2X resolution) and must be legible when viewed on device.
- The advertiser’s logo or name must be included in mobile banner ads.
Recommendations
In addition, Amazon recommends the following creative guidelines for Amazon DSP Mobile banners:
- Mobile banners are recommended, but not required, to be designed at 2X resolution.
- If a creative’s background image utilizes a photo, pattern or text, it should be simple, non-distracting and understated.
- Text should be minimal. Remove any unnecessary or extraneous language.
- Creative should have a clearly visible non-white one-pixel border or a dark or high contrast background colour that distinguishes it from a site’s content.
- A headline or copy message is also recommended.
- Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners.
Locales
North America
- CA
- MX
- US
South America
- BR
Europe
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- UK
Middle East
- KSA
- UAE
Asia Pacific
- AU
- IN
- JP
- SG
Related policies
Serving
Third-party ad serving supported for DoubleClick INS tags. We can accept third-party impression and click trackers (1x1) for other approved third-party technology providers.
Asset checklist
- Pre-existing standard ad units for reference
- High-res layered .PSD files (a Photoshop file an editable layer for each design element, such as copy, logos and images)
- Logos (vector format, .ai or .eps)
- Any backgrounds or key art
- Fonts (.otf or .ttf)
- Advertising copy
- Brand guidelines
- Click-through URL or hero ASIN