Approved third-party providers
Last updated: June 1, 2026
Use of any third-party provider to serve and enhance ad content (including creative assets, pixels, and cookies) is restricted to certified technologies.
Ad Serving & Measurement Solutions
Certain products and placements do not support third-party ad serving. Also note that we do not accept internal redirects for Homepage Above-The-Fold Placement and Thank You Page placements. Please send iFrame/JavaScript tags for these instead.
The following table(s) is a comprehensive list of all currently certified technologies for ad serving, creative hosting, ad tagging, measurement, post bid ad verification, viewability, research studies, and similar services.
| Company Name | Vendor Type |
| Adalyser | Measurement |
| Adara | Measurement |
| Adelaide | Measurement |
| Adform | Ad Serving Solutions |
| AJA | Ad Serving Solutions |
| Attain | Measurement |
| Audience Project | Measurement |
| Azira | Measurement |
| Beatgrid | Measurement |
| Branch | Measurement |
| Celtra | Ad Serving Solutions |
| Circana (fka IRI & NPD) | Measurement |
| Claritas | Measurement |
| Clinch | Ad Serving Solutions |
| Cognition Digital | Ad Serving Solutions |
| Comscore (Not a 3P ad measurement provider, but analytics and insights) | Measurement |
| Veeva Crossix | Measurement |
| Crownpeak | Privacy |
| Cuebiq | Measurement |
| Data + Math/LiveRamp | Measurement, Research Studies |
| Dynata (fka ResearchNow) | Measurement, Research Studies |
| DISQO | Measurement |
| EDO | Measurement |
| Element Human | Measurement |
| Exactag | Ad Serving Solutions |
| Experian | Measurement |
| Flashtalking | Ad Serving Solutions |
| Fluzo (GFK) | Measurement |
| Foursquare (fka Placed) | Measurement |
| Frequence | Ad Serving Solutions |
| Gamesight | Measurement |
| NielsenIQ | Measurement |
| Ghostery | Privacy |
| Google Campaign Manager 360 (DoubleClick) | Ad Serving Solutions |
| InMarket (fka Ninth Decimal) | Measurement |
| Innervate | Ad Serving Solutions |
| Innovid | Ad Serving Solutions, Measurement |
| Intage | Measurement |
| IQVIA | Measurement |
| iSpot | Measurement |
| Jivox | Ad Serving Solutions |
| Kantar | Measurement |
| Kargo | Ad Serving Solutions |
| Kochava | Measurement, Research Studies |
| Latitude | Measurement |
| Lifesight | Measurement |
| LoopMe | Measurement |
| Lucid | Measurement |
| Lumen | Measurement |
| Macromill | Measurement |
| Magellan | Measurement |
| Marketing Evolution | Measurement |
| MarketingScan | Measurement |
| Mediametrie | Measurement |
| MeMo2 | Measurement |
| MFour | Measurement |
| MMI (Method Media Intelligence) | Ad Verification |
| NCS | Measurement |
| Neustar | Measurement |
| Nexxen | Ad Serving Solutions |
| Nielsen Buyer Lift | Measurement |
| Nielsen DAR | Measurement |
| Nielsen EV | Measurement |
| Nielsen Market Lift | Measurement |
| Nielsen ONE Ads | Measurement |
| Nielsen TAR | Measurement |
| Podscribe | Measurement |
| Samba TV | Measurement |
| Scope3 | Measurement |
| SeenThis | Ad Serving Solutions |
| Sincro/Ansira | Ad Serving Solutions |
| Singular | Measurement |
| Smartme Analytics | Measurement |
| Tead Studio | Ad Serving Solutions |
| TrustArc | Privacy |
| TVision | Measurement |
| Upwave (fka Survata) | Measurement |
| VideoAmp | Measurement |
| Video Research | Measurement |
| Virtual Minds | Ad Serving Solutions |
| Weborama | Ad Serving Solutions |
| XR Extreme Reach | Ad Serving Solutions |
Self-Service Third-Party Measurement Studies
Amazon Ads offers a self-service workflow for third-party measurement studies within Amazon DSP. Advertisers and agencies can discover which of 50+ vendor products are supported, configure and fund studies, and access results all within Amazon DSP.
Study Management Options
Two study management options are available:
- Managed within Amazon DSP: Studies are billed directly through Amazon. Ideal for advertisers who prefer a streamlined, single-vendor experience.
- Managed with Vendor: For advertisers and agencies with existing vendor relationships. This option can measure both Amazon and non-Amazon campaigns.
Availability
- Countries: Available in 18 countries across North America, Europe, Asia Pacific, and the Middle East.
- Advertiser eligibility: Available to both managed-service and self-service advertisers and agencies.
Additional Resources
For more information, visit: https://advertising.amazon.com/resources/whats-new/self-service-partner-measurement-studies
Ad Verification Solutions
Ad verification via third-party vendors such as DoubleVerify, Integral Ad Science, and Adloox is available on Amazon DSP via server-to-server (S2S) integrations. S2S measurement is a privacy-safe approach to third-party ad verification. Amazon DSP supports third-party ad verification on creatives either hosted on Amazon DSP or on Third Party Ad Servers via S2S tags. Advertisers need to work with their preferred third-party vendors to get an Amazon DSP-specific S2S measurement tag to enable ad verification on their campaigns.
Note: Advertisers can enable third-party ad verification on campaigns targeting custom audiences only via Amazon DSP hosted creatives. This feature is not supported on Third Party Ad Server creatives.
| Company Name | Vendor Type |
| Adloox | Ad Verification - Viewability, Brand Safety, Fraud/Invalid traffic |
| Double Verify | Ad Verification, Viewability, Brand Safety, Fraud/Invalid traffic |
| Integral Ad Science | Ad Verification, Viewability, Brand Safety, Fraud/Invalid traffic |
Supported verification tags
| Creativetype | ADSP hosted creatives | Third Party Ad Server hosted creative | Action |
| Web & App - Display creatives | Monitoring (JS, 1x1) | Monitoring & Blocking (JS, 1x1)* | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
| Web & App - Video creatives | Monitoring (1x1) | Monitoring & Blocking (VAST, VPAID, 1x1)* | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
| CTV - Video creatives | Monitoring (1x1) | Monitoring & Blocking (VAST, 1x1)* | Obtain the tag from your preferred 3P and insert the tag in the creative settings |
*Cannot be used on campaigns targeting custom audiences.
Third party impression and click tracking guide for Fire tablet and mobile ads
Impression tracking
Third party impression tracking is available for the Amazon Mobile Shopping website and app. Please note that we cannot accept JavaScript tags for any third party tracking on the Amazon mobile app. Amazon uses the same type of impression trackers for “link-in” creatives (e.g. those that link to another page on Amazon Mobile Shopping) and “link-out” (creatives linking anywhere customers spend time) Mobile Shopping). All impression tracking on Amazon Mobile Shopping is done by way of a 1x1 impression pixel.
| Scenario | Tracking Method | Action |
| Mobile Web Link-Out | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile Web Link-In | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile App Link-Out | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Mobile App Link-In | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
| Fire tablet | 1x1 impression pixel | Provide your Amazon Trafficker with a 1x1 impression pixel |
Q: What is a 1x1 impression pixel?
A: A 1x1 impression pixel is a snippet of code provided in order to track impressions 3rd party.
Click tracking
Click tracking is available for Amazon Mobile Shopping web and app link-in and link-out campaigns.
| Scenario | Tracking Method | Action |
| Mobile Web Link-Out | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile Web Link-In | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile App Link-Out | Click tracker redirect URL | Provide your Amazon Trafficker with a click tracker redirect URL |
| Mobile App Link-In | Click tracker redirect URL that links to a blank 1x1 image | Provide your Amazon Trafficker with a click tracker redirect URL that links to a 1x1 blank image |
| Fire tablet | Click tracker redirect URL or tracking ad URL | Provide your Amazon Trafficker with a click tracker redirect URL |
Amazon Mobile In-App click tracking – Link-In
The Amazon Mobile App templates allow Advertisers to track link in, in-app clicks by use of a click tracker redirect URL that links to a 1x1 blank image.
For Mobile Web and In-App placements, link to this gif: https://images-na.ssl-images-amazon.com/images/G/01/blank/1x1_b.gif
Q: What is a click tracker redirect URL that links to a 1x1 and why do we need it?
A: This type of click tracker loads a page with only a 1x1 gif. The Amazon ad trafficking team will use this tracker in conjunction with your specified landing page to track link-in, in-app clicks and direct the user to the intended landing page.
Certified third party tracking for Fire tablets and mobile ads
Impression and click tracking is supported for link out and link in campaigns.
Requests for third-parties that are not already qualified must be submitted for certification to Amazon at least 30 days in advance of the applicable campaign.
No pixels or tags beyond Google Campaign Manager 360's are permitted in secure mobile pages such as the Thank You Page.
The following table is a comprehensive list of all currently certified third party ad tracking for mobile ads:
| Third Party | North America | Europe | Japan |
| Google Campaign Manager 360* | X | X | X |
* Requires cache-busting macro implementation.