Create a full-funnel strategy
OCM creates a unified view of your campaigns, offering a holistic full-funnel marketing strategy. Advertisers can measure impact across upper-, mid- and lower-funnel strategies and tactics.
Turn measurements into actionable solutions
Line-item level reporting in OCM shows the relationship between ad audiences, placements and creatives on outcomes. OCM enables the agility to optimize and drive campaign efficiency.
Access a holistic view
OCM includes insights from across channels both on and off Amazon, as well as shopping activities online and offline.
Prioritize your security
All Amazon Ads products offer privacy and security, and all reporting is aggregated and anonymized.