Advertise worldwide

Help grow your business around the globe

Grow your business around the globe with advertising

You may be eligible to advertise your listings in marketplaces around the world. Sellers can use sponsored ads in North America, Europe, and Asia.

Go global

It’s easier than you think to advertise internationally, and it can mean big results for your business.

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Expand your reach

Tap into growing audiences worldwide. Help shoppers discover your products across multiple Amazon marketplaces.

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No translation needed

You don’t have to input keywords in a language you don't speak. Use automatic targeting, where Amazon targets your ads to relevant customer search terms. This allows you to learn the search terms your global customers are using, plus which ones result in sales for products in different marketplaces.

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Be visible 24/7

Ads can display whenever shoppers search for relevant products on Amazon, so your reach isn’t limited by your time zone. Your ads will be working hard for you—even when you’re not working.

“We have the ability to advertise in non-English-speaking countries without having to determine all the keywords for that region. For example, we can use automatic targeting for a German campaign without the need for a German-speaking marketer.”

Paul Grey, CEO, ExportX

How to get started

Expand your reach far and wide in just a few minutes. Here’s how to launch campaigns in new marketplaces.


Find a marketplace you’re eligible to advertise in below.


Click the flag for that marketplace to sign in to Seller Central (registration required).


Visit the campaign manager and click “Create a campaign.”