WEBINAR
Understanding campaign organization
Campaign management – from using portfolios, to managing your budget, to grouping products strategically in ad groups – is the very foundation of advertising. That’s why it’s good to understand it from the top down.
In this webinar, we’ll provide an in-depth look at how to structure and organize campaigns to reach your goals. We’ll dive into portfolios and explore how to use ad groups within your campaigns. And we’ll tie it all together with practical, scenario-based guidance that helps you visualize our recommendations and apply them to your own strategy.
Level: Intermediate
Appropriate for: All sellers, vendors and KDP authors
![campaign organization levels icon campaign organization levels icon](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/Blog_blue2x._TTW_.png)
Understand how to use the different levels of campaign organization
![optimizing campaigns icon optimizing campaigns icon](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/blue/Reporting_Customer_Insights_blue2x._TTW_.png)
Optimize your existing campaigns
![graph icon graph icon](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/blue/Insights_and_measurement_blue2x._TTW_.png)
Learn how to strategically approach ad groups
![lists of steps icon lists of steps icon](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/brandEvo/Audience-list_blue2x._TTW_.png)
Step-by-step guidance and demo for setting up your first portfolio