Monday Night Hockey and more NHL content comes to Prime Video
October 01, 2024 | Justin Kirkland, senior editorial manager
Prime Video and the National Hockey League (NHL) have announced the roster of hosts, play-by-play announcers, analysts, and reporters for its inaugural season of Prime Monday Night Hockey and NHL Coast to Coast. Prime Monday Night Hockey, which will stream all national regular-season Monday-night NHL games in English throughout the 2024-2025 season for Prime members in Canada.
NHL coverage on Prime Video offers an opportunity for advertisers to reach hockey fans at scale. Prime Video’s live sports audience is a unique subset of sports fans, with 51% reporting they either do not have cable or will not have cable within the next year.1 And with 74% of Canadians reporting that hockey is an important part of their national identity, 2 Prime Video’s new installments of hockey programming offers an opportunity for advertisers to become part of the fabric of hockey culture. With 73% of NHL fans in Canada already subscribed to Prime Video, 3 the coverage feels like even more of a perfect fit.
Prime Monday Night Hockey all-star cast
Prime Monday Night Hockey will feature an all-star cast led by veteran play-by-play announcer John Forslund, alongside analysts Jody Shelley, Thomas Hickey, and Shane Hnidy. Anchoring the Prime Monday Night Hockey sports desk will be Adnan Virk, Andi Petrillo, analyst Blake Bolden, and a mix of local guests throughout the season. Hockey Hall of Fame inductee Mark Messier will be a contributor throughout the season both on the desk and with vignettes. Prime Video’s star-studded team of on-air talent will offer unparalleled expertise and insights as they helm the Prime Monday Night Hockey livestream. The rotating team will be on-site at each game bringing the excitement and fan reactions in each arena to every broadcast.
Coverage will begin on October 14 with the Montreal Canadiens hosting the Pittsburgh Penguins, at 7 p.m. ET. NHL Coast to Coast, a live, weekly whip-around studio show airing on Thursday nights in Canada, premieres on Thursday, October 10, at 7 p.m. ET and will feature live look-ins, highlights, and expert analysis of every NHL game that night. Exclusive NHL content in Canada is among the growing lineup of live sports offerings that come with Prime, which delivers savings, convenience, and entertainment, all in a single membership.
Prime Monday Night Hockey and NHL Coast to Coast join the slate of sports content available on Prime Video including the upcoming FACEOFF: Inside the NHL from Box To Box—the producers of Drive to Survive—that will give unprecedented access to some of the NHL’s most compelling players, all at different stages of their careers, as they embark on the ultimate pursuit of glory: winning the coveted Stanley Cup.
FACEOFF joins Game 7, a new five-part anthology series offering firsthand accounts from athletes who participated in high-stakes Game 7 showdowns across sports and unpacks what it takes to compete on each sport’s biggest stage. Additional NHL Productions titles on Prime Video include All or Nothing: Toronto Maple Leafs, a multi-episode docuseries that chronicled the iconic team’s 2020-2021 season, Chosen One: Alexandre Daigle and Saving Sakic; other live events including WNBA, ONE Championship, and the National Women’s Soccer League.
Prime Video’s live sports fans have proven to be a leaned-in audience, with audiences 83% more likely to engage with the brand or product advertised, and 70% more likely to make the purchase.4 Additionally, Prime Video hockey fans are 61% more likely to be a high-spending customer and 17% more likely to be a business shopper, compared to the average Prime Video shopper.5
1 2023 Nielsen-Amazon Ads Content Study, Canada, N=2054
2 Environics, 2022, n=1012
3 PV Live Sports Research study” (N>3,000 Canadians 18+)
4 GWI: Q1’23–Q1’24. Indexed vs. Canada Gen Population. A18+
5 Amazon internal, 2023–2024