When creating a campaign, you can optimize bidding for your specific needs by selecting one of the following optimizations: “Optimize for Page Visits”, “Optimize for conversions” or “Optimize for viewable impressions”. This allows you to signal your campaign needs, deliver against those needs, and further optimize campaigns against metrics such as clicks and impressions.
These controls help you use our self-service display ads to introduce products, engage new customers and drive loyalty with scale, which can boost existing Amazon Advertising efforts. We’ve observed advertisers who combined display advertising with Sponsored Products saw 4% higher month-over-month ad-attributed sales growth than if they only used Sponsored Products.2
Custom bid optimizations are available to sellers enrolled in Amazon Brand Registry, vendors, agencies, and technology providers in CA, DE, FR, ES, IT, JP, UAE, UK and US.