Guide
Engage audiences with Entertainment Spotlight ads
Available for Prime Video partners—risk free, with no minimum spend
Your movies and TV shows deserve to be discovered. Now, independent film distributors and movie and TV show content aggregators who publish on Prime Video and Fire TV can leverage Entertainment Spotlight ads to drive awareness for their content.
Start using Amazon Ads to display your products and create campaigns.
Already a registered advertiser? Sign in to launch and optimize your campaigns.
Introduction to Entertainment Spotlight ads
Entertainment Spotlight ads allow Prime Video content partners of any size to feature their movies and TV shows in prominent placements throughout the Prime Video and Fire TV experience—helping you engage audiences as they search for content to watch.
This self-service advertising solution does not have minimum budget requirements, and its intuitive campaign workflow does not require any prior advertising experience. Content distributors and aggregators can leverage Amazon’s first-party shopping and streaming signals to optimize campaigns for all types of marketing goals—whether that’s to drive subscriptions, transactions, or app downloads (for Fire TV apps). With Entertainment Spotlight ads, you are always in control of your campaign and can modify your budgets, bids, and other settings anytime. Full-funnel reporting allows you to assess campaign performance and optimize your advertising strategy.
Benefits of Entertainment Spotlight ads
Entertainment Spotlight ads offer Prime Video content partners a number of unique benefits.
Prominent placements
Using Entertainment Spotlight ads, you can reach viewers when they are looking to discover content on Prime Video and/or Fire TV.
Sponsored Tiles on Fire TV
Sponsored Tiles on Prime Video
Flexibility
Entertainment Spotlight ads offer flexible targeting and bidding options. And with no minimum campaign spend, you can start with a budget that fits your needs.
A quick and easy setup
Entertainment Spotlight ads offer a simple, intuitive campaign creation process enabling you to set up a campaign in just a few minutes.
Prime Video Slate
Prime Video content partners can navigate to Entertainment Spotlight ads seamlessly from within their Slate account.
Effective
Leveraging the power of Amazon machine learning algorithms, you will be able to drive a full range of marketing objectives for your content, including subscriptions and transactions.
Full transparency over every dollar spent
You can review your campaign performance and update campaign settings anytime to optimize your investment.
How to launch your first Entertainment Spotlight ads campaign
Follow these steps to launch your first campaign (with no previous advertising experience required).
- Register for an account to run Entertainment Spotlight ads. If you use Slate to manage your Prime Video content, click “Advertising” in the Marketing drop-down to register an account for Entertainment Spotlight ads. You will be able to set up your billing and payment profile before creating your first campaign.
- Give your campaign a name, enter campaign dates, and add your daily budget.
- Select the goal you want your campaign to drive. You can select from “Drive subscriptions,” “Drive transactions,” “Drive first app opens,” or “Drive impressions and clicks.”
- Add titles that you want to promote and select the ad placement where you want to feature your movie or TV show. You can select from Sponsored Tiles, Sponsored Screensaver, or Feature Rotator.
- Review a creative preview of what your ad will look like in Fire TV and Prime Video placements.
- Add your campaign bid and audiences you want to reach via this campaign.
- Submit your campaign for review. All campaigns are reviewed within 48 hours.
1. Set your campaign name, flight duration, and daily budget
2. Select your movie or TV show
3. Select your campaign goal
4. Preview your ad
5. Select your bid and audiences
How to set the right advertising objectives
It’s important to select the most appropriate goal before you launch your campaign.
Select “Drive impressions and clicks” if you want to maximize the reach for your campaign. These campaigns are priced on a cost-per-click (CPC) basis and you are charged only when your ad is clicked.
Select “Drive subscriptions” if you want to maximize subscriptions for your content. This is most relevant for subscription video on demand (SVOD) services, Prime Video channels (PVC), and Fire TV apps that want to drive subscriptions. Campaigns are priced on a cost-per-thousand impressions (CPM) basis.
Select “Drive rentals and purchases” if you want to maximize transactions for your content. This is most relevant for transactional video on demand (TVOD) services. Campaigns are priced on a CPM basis.
Select “Increase first app opens” if you want to maximize app open rate for your Fire TV app. Campaigns are priced on a CPM basis.
How to optimize your Entertainment Spotlight ads campaign
- Take an always-on approach with your campaign by setting no end date.
- Advertise at least five titles in your campaign.
- Adjust budget and bids based on performance. If your campaign spend comes in lower than your daily budget, consider increasing your bids and expanding your targeting.
- Increase your daily budget if you want to keep your campaign running all day.
How to track results
Monitor the following performance metrics to evaluate the effectiveness of your campaign.
- Impressions: How many times your ad has been displayed (this will help you ensure that your ads are visible to audiences).
- Clicks: How many times your ad is clicked (this will help you determine how many individual users are engaging with your content before deciding to purchase it).
- Sales: Total value of transactions for your content attributed to your ads.
- Spend: Total budget spent over the flight duration of the campaign.
- Subscriptions: Total number of subscriptions driven by your campaign (including new, free trial, and re-activations).
- App Opens: Total number of users who downloaded and opened your Fire TV app.
Already a registered advertiser? Sign in.
If you use Slate to manage your Prime Video content, you can skip the registration process. Simply click “Advertising” in the Marketing drop-down to auto-create an account for Entertainment Spotlight ads. You will be able to set up your billing and payment profile before creating your first campaign.