Easter marketing helps advertisers celebrate the springtime holiday with their campaigns, content or landing pages. Get inspired for your Easter sales with these four examples of marketing campaign ideas for Easter eggs, chocolate candy and seasonal promotions.
Easter marketing is tied to the Christian holiday that takes place annually in March or April. The spring holiday is frequently commemorated with an Easter egg hunt, candy-filled baskets and chocolate bunnies, providing ample opportunity for creative Easter marketing campaigns, giveaways or sales. Easter holiday advertising campaigns should start in late winter, soon after Valentine’s Day, since the Easter season begins with Lent in February or March, and run through the holiday.
It’s the season for Easter egg hunts, so consider what types of kid-friendly products or campaigns you could create, for example, featuring the Easter Bunny. There are also many opportunities for businesses and brands to boost their campaigns for chocolate eggs and Easter-themed candy, and it’s a great way to offer related discounts or giveaways for snacks and recipes too.
Easter is a Christian holiday celebrated in spring. It follows Ash Wednesday, 40 days of Lent, Palm Sunday and Good Friday.
In 2024, Easter takes place on 31 March. Easter always occurs on a Sunday, taking place between 22 March and 25 April. Known as a “movable feast”, since it occurs on a different date every year, the dates for Easter depend on an algorithm that includes the lunar calendar and the Gregorian calendar.
It’s best to begin advertising for Easter and other holidays as early as possible. The Easter season typically begins with Ash Wednesday, the first day of Lent, which takes place in 2024 on 14 February.